Airlines for America (A4A) / Ipsos Air Travelers in America Survey

Washington, DC, March 22, 2024 – Please see the methodology and questionnaire.

About the Study

These are some of the findings of an Ipsos poll conducted between January 4-12, 2024 on behalf of Airlines for America. This poll screened a national sample of 3,452 adults (age 18 or older) to identify those who have "ever flown on an airplane via the probability-based KnowledgePanel®. Of these, 3,019 respondents qualified for and completed the survey..

The margin of sampling error for this study is plus or minus 1.76 percentage points at the 95% confidence level, for results based on the entire sample of adults and plus or minus 1.88 percentage points at the 95% confidence level for results based on those who have ever flown on a plane. The margin of sampling error takes into account the design effect, which was 1.11 and 1.10 respectively. The margin of sampling error is higher and varies for results based on other sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.

The data for the total sample were weighted to adjust for gender by age, race/ethnicity, Census region, education, and household income. The demographic benchmarks came from the 2023 March Supplement of the Current Population Survey (CPS).

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

Annaleise Lohr
Director, US
Public Affairs
[email protected]

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