Consumers

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
[WEBINAR] 2026 KEYS: Our World in Motion - The Future of Mobility
Consumers Events replay

[WEBINAR] 2026 KEYS: Our World in Motion - The Future of Mobility

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
Image of a body being measured with a tape measure
Consumer Behavior Survey

Americans have mixed and contradictory views on obesity

A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.
Photo of hand extending a glass of water
Consumer Behavior Survey

What are Americans willing to give up? Booze tops the list

About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
Photograph of man drinking from a brightly colored can
Consumer Behavior Survey

Most Americans drink caffeine daily, but it’s not just coffee

Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.
Photo showing people happily eating at a restaurant
Consumer Behavior Survey

More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen

More Americans are feeling “comfortable” with their economic situation since this time last year
Automotive Webinar: Unlocking the Latest Consumer Behavior Trends
Consumers Events replay

Automotive Webinar: Unlocking the Latest Consumer Behavior Trends

This report captures the mid-decade shift, drawing on data from 43 global markets and insights from over 5 million data points.
The Excess Factor
Brands Publication

The Excess Factor

Here's how small brands can leverage equity to challenge leaders.
ANA Top Consumer Trends in 2026
Advertising Event

ANA Top Consumer Trends in 2026

Join Ipsos at the Association of National Advertisers’ annual Top Consumer Trends Conference highlighting the cultural, technological, and behavioral shifts that will define 2026.
2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2
Consumers Survey

2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2

A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.
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