Consumers

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch closely, like GDP and employment rates. Here's what that means.

We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.

Join us on September 28 for a fresh perspective on where future growth may come from and where traditional approaches are increasingly under pressure.

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey.

With needing a bathroom as the No. 1 reason customers venture into the gas station convenience store, is your location doing everything it can to drive loyalty?

The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.

The data says not yet. But the cracks are real — and they point to where the future is heading. Take a look.