ANA Masters of B2B Marketing Conference

Leading the way in the new era of B2B marketing means embracing ever-changing realities. From adjusting to global market realignments and adopting cutting-edge technologies to capturing the hearts and minds of buyers at key moments and maintaining their attention throughout a months-long buying process, B2B marketers must navigate today’s complexities while transforming their teams and strategies for long-term success. That’s where the 2025 Masters of B2B Marketing Conference comes in. Through masterclasses, case studies, interactive discussions, and the biggest night of B2B with the B2 Awards Gala, Ipsos is proud to be part of a program featuring fresh strategies, tools, insights, and stronger peer-to-peer connections so you can excel in the new era of B2B marketing.

THE EMPATHY ADVANTAGE: HUMANIZING B2B IN A WORLD POWERED BY AI [Wednesday, June 4 | 8am]

In today’s rapidly evolving landscape, exceptional B2B marketers know that winning isn’t just about data or automation—it’s about balance. This session unveils fresh Ipsos research conducted in conjunction with the ANA, exploring the new B2B buyer journey. By melding AI's analytical prowess with uniquely human insights, we'll uncover what truly matters to senior decision-makers, contrasting their priorities with those of mid-level management. Moreover, we'll delve into the power of creative differentiation—drawing lessons from Ipsos' creative testing of hundreds of B2B brands—to help your brand stand out from the competition. Join us to discover how empathy can unlock unprecedented B2B growth, transforming your approach to everything from content creation to intent tracking. Discover how empathy can be your most powerful differentiator in an AI-powered world.

Speakers:

Kristyna Kanzler, VP, Ipsos Communities
Ryan Mitchell, SVP, Ipsos Creative Excellence

To join Ipsos at ANA, please click here to register.

Want to stay abreast of our latest data and insights in context for leaders in business, politics and beyond on a weekly basis? Sign-up for our newsletter here.