ANA Measurement & Analytics Conference

In an era of rapid transformation, measurement remains the foundation of marketing success. The 2025 ANA Measurement & Analytics Conference will explore the evolving measurement landscape and equip marketers with the insights, tools, and strategies needed to drive smarter decision-making and business growth. This three-day event will bring together top marketers, researchers, and industry experts shaping the future of measurement – including Ipsos! From advancements in AI to retail media networks, CTV, outcome measurement, and evolving privacy regulations, the conference will cover the most critical topics influencing measurement in 2025.

From Skeptics to Advocates: How Prudential Turned MMM Into Proven Marketing Value [Sept 9 Lunch Session: 1:10 – 1:30pm]

Don’t miss hearing Prudential's Head of Marketing Analytics & Insights, Charlotte Tsou, and Ipsos MMA's Chief Client Officer, Doug Brooks, as they reveal how they transformed stakeholders into measurement champions. This case study discussion shares the strategies that secured finance team buy-in, built enterprise-wide trust in complex analytics, and delivered results that earned marketing a seat at strategic planning. Discover the co-creation playbook that turned measurement from a marketing initiative into an organizational capability everyone believes in.

For more conference details, please visit the ANA website.