ARF 2023 Media Research Insights

In its mandate to generate new data and insights on the constant changes in the media landscape, the ARF’s Media Research LA Council will share highlights from recent studies exploring changes in viewer behavior and attitudes, how to portray diversity in content and ads, and on measurement – issues that the Media Research LA Council has identified as priorities.

In addition to curated, high-quality research on these issues, guest experts – including Ipsos’ Jamie Stenziano – will discuss the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimize diversity. Attendees will get new research-based insights on the constantly changing media landscape and viewer behaviors and on issues that require new research in 2024.

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