ARF AUDIENCExSCIENCE 2024

ARF’s annual AUDIENCExSCIENCE conference will bring to light the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees will learn about a wide array of new and evergreen industry topics, endemic to our industry changes.

World-class thinkers – including Ipsos’ Manuel Garcia-Garcia and Geraldine Rodriguez – will share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media.

Manuel and Geraldine will be co-presenting with Google’s Global Head of Research for Creative Works, Ariane Pol. Together they will share insights from a multimodal research project that unveils the emotional drivers of long-term brand effects through advertising. This research they'll be sharing showcases the power of the Ipsos Emotion Framework.

On Day 2 of the conference, be sure to join Ipsos’ Janelle James as she moderates an exciting panel discussion exploring Audience Diversity: State of Inclusive Advertising [March 21 | 11am-12pm].

To join us, please register online here. This event is being held in-person but will also be live-streamed so nobody has to miss out!

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