ARF: Cross-Cultural Insights Strategies for 2025

Join Ipsos’ Janelle James who will moderate the next ARF Cultural Effectiveness Council to explore how consumer expectations are evolving, what’s working in today’s environment, and how marketing strategies can adapt. Hear new research from Circana and MAPS, followed by a roundtable discussion on the questions we should be asking and the strategies we should be considering in 2025. Why attend?

• Understand whether inclusive representation in ads affects sales across demographics.
• Gain insights into the reputational impact of DEI decisions from 18 major brands.
• Hear practical strategies for navigating cross-cultural currents in marketing and communications.
• Explore what brands and publishers should consider in their cross-cultural marketing strategies in today’s business and political climate.

To join Janelle, please click here to register.

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