ARF Webinar: Navigating DEI in Today's Climate

After a period of reinvigorated commitment to diversity, equity and inclusion (DEI) in the wake of widespread protests following the George Floyd case, there is concern that interest in DEI — both in the mainstream and in advertising — may be diminishing.

Understand how the DEI environment may have changed as the ARF Cultural Effectiveness Council leads a discussion on the current state of DEI in media, marketing, and advertising, and how to navigate it.

Ipsos’ Janelle James will moderate a group of experts sharing how advertisers and agencies are reacting to current DEI controversies and whether they are adjusting their plans. Plus, you will hear timely examples and recent case studies of inclusive advertising that have successfully boosted brand sales, as well as research on ads that might experience backlash. Don’t miss out - please register here.

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