The Associated Press/Ipsos CASH Index: At 100.1

Washington, DC - U.S. consumers continue to feel good about the direction of their local economy, their job security and ability to save and invest in the future. The Associated Press/Ipsos CASH Index was set at 100 as a starting point in January 2002. The index number itself measures movement up or down from the baseline of January 2002. [+] click to enlarge Today, the December 2003 CASH Index stands at 100.1 on the nose. The fact that it has improved in six consecutive twice-monthly measures suggests an historic, persistent positive movement in the attitudes of consumers in the U.S. By a margin of 47%-38% Americans feel more confident rather than less confident about their job security than they did six months ago. Asked the same question Americans have been generally more negative than positive throughout 2002 and 2003, but turned positive on this measure since December. Similarly, when it comes to their ability to invest in the future, Americans feel more confident than they did six months ago (48%), rather than less confident (34%), a mostly positive pattern that has persisted since October, after having been generally split or negative on the question throughout 2002 and 2003. [+] click to enlarge The AP/Ipsos CASH Index is designed to provide a single, handy number that summarizes movement across an array of consumer attitudes, including current assessments and near-term expectations about the economy and personal finances, job security, confidence in the ability to save and invest for the future, and comfort level with making major purchases and other household purchases. Ipsos CASH Index Surveys of consumers are conducted by Ipsos Public Affairs, the Washington, D.C.-based division of Ipsos, a leading global survey-based market research group. The Ipsos Consumer Attitudes and Spending by Household (CASH) Index polls are conducted the first and third week of every month, as part of Ipsos-Public Affairs weekly omnibus polling service. The Ipsos CASH Index, started in January 2002, is a bimonthly national survey of consumer attitudes on the current and future state of the local economy, personal financial situation and spending, saving and confidence to invest.

For more information about the Ipsos CASH Index or to receive this report on the first and third week of every month, please e-mail [email protected], or contact Brian Scanlon at 202.463.2146. For more information on this press release, please contact: Thomas Riehle President, Ipsos Public Affairs Washington, D.C. 202.463.7300 About Ipsos Public Affairs Ipsos Public Affairs is a non-partisan, objective, public affairs company made up of veteran campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of Canadian, American, and international organizations based not only on public opinion research, but often elite stakeholder, corporate and media opinion research. Ipsos Public Affairs also conducts national and international public opinion polling on behalf of the The Associated Press, the world's oldest and largest news organization. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based research firm. About Ipsos Ipsos is a leading global survey-based market research group, with revenues of 538.5 million euros in 2002. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion and customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. To learn more, visit: www.ipsos.com Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP