Insights Hub

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  Foresight Publication

  Why considering the worst case needs to be part of your planning

  In a more contested world, the only certainty is uncertainty. The National Intelligence Council’s Maria Langan-Riekhof discusses why broader definitions of what’s plausible require businesses and governments need to lean into uncertainty.

  10.03.23
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  Foresight Publication

  How the future of conflict will transform business in a fragmented world

  Imagine it’s 2034 and the world is more fragmented than it’s been in generations. AI-driven cyberattacks, disinformation, nationalism and polarization drive wedges between friends and enemies alike. How do you do business in that world? How do consumers react?

  10.03.23
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  Foresight Survey

  Conflict

  Defense is about managing risk in an uncertain world. This issue deals with topics about the future of conflict — geopolitics, cyberattacks, disinformation, climate change, polarization, staffing and training and supply chain continuity — that are on the minds of the situation room and the board room.

  10.03.23
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  Society Publication

  Navigating the New AI Frontier

  AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.

  10.02.23
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  Public opinion Survey

  Americans Look to Generate Additional Income Streams As They Report High Levels of Financial Anxiety

  Over eight in ten (82%) Americans are interested in receiving personal financial information as most (80%) say their financial situation causes anxiety

  10.02.23

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Education Survey

  Most Americans say they are less likely to support a candidate who stands for curriculum restrictions or book bans in 2024

  Four in five say K-12 public schools should teach students about cultures, identities, and perspectives that may be different from their own

  10.02.23
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  Society Publication

  Ipsos Update – October 2023

  Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  10.01.23
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  Polling Survey

  COVID is back. Is America tired?

  Below are five charts on the state of COVID-19 and how Americans feel about the new bivalent COVID-19 vaccine

  09.29.23
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  Public opinion Survey

  Republican debate watchers feel DeSantis did the best

  However, the 538/Washington Post/Ipsos post-debate poll also finds that most Republican primary voters did not tune into the debate

  09.28.23
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  Consumers Publication

  Rethinking Brand Growth Opportunities: Here Are New Avenues of Growth

  Revisit our recorded webinar to hear insights on consumer motivations surrounding brand choice, and how best to embed these new strategic principles into your research to identify brand growth opportunities.

  09.28.23
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  Corporate Survey

  Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting

  Highly respected executive brings 25-years of experience in media planning, analytics and brand building to Ipsos MMA

  09.27.23