Brands

Photo of woman holding shopping bags
Consumer Behavior Survey

Younger Americans care more about brand, but not all categories are made the same

Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker
The Long and Short of Sports Sponsorship
Sports Publication

The Long and Short of Sports Sponsorship

How to make every sponsorship dollar work harder, before, during, and after the final whistle.
Super Bowl LX Yes, Bueno!
Brands Publication

Super Bowl LX: Yes, Bueno!

How Ferrero worked with Ipsos to embrace the illogical, becoming a true Misfit for Kinder Bueno's Super Bowl ad in 2026
Insights to Activate Impact Stories
Brands Publication

Insights to Activate Impact Stories

Access our series of impact stories to learn more about how Ipsos helps leading brands act smarter, go further and grow faster.
Real Reality: Connecting with people to power brand success
Brands Events replay

Real Reality: Connecting with people to power brand success

Join us as we explore how you can harness the power of human insight to tailor your products better and connect with audiences looking for relatable brands.
From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
Learn more about how capturing the mess of real life builds better brands.
Brands Publication

Real Reality: Attention is harder than ever to get, but there’s vast opportunity for brands

Learn more about how capturing the mess of real life builds better brands.
Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
TikTok's Role in Next-Gen Fan Engagement
Brands Survey

TikTok's Role in Next-Gen Fan Engagement

This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.
SXSW 2026
Artificial Intelligence (AI) Events replay

SXSW 2026

South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture.
1 - 9 of 211 items