Insights Hub

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  Foresight Publication

  How disinformation and ‘conflict entrepreneurs’ thrive in the modern attention economy

  Media and creators’ thirst for attention is nurturing the growth of conflict entrepreneurs who are driving disinformation and shaping public opinion. Here are ways credible research can neutralize their influence.

  04.28.26
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  Foresight Publication

  Content is full of cheap conflict attention grabs. It’s time to craft a new narrative

  Amanda Ripley, journalist and author of “High Conflict,” talks us through how brands can maintain trust when AI and disinformation flourish.

  04.28.26
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  Foresight Publication

  What consumers will watch and brands will face in tomorrow’s content revolution

  How can brands hold positive consumer attention in contexts they can’t control? USC’s Jeffrey Cole says with strategic preparation and authenticity, brands can thrive amid digital disruption.

  04.28.26
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  Foresight Publication

  Tensions

  What do opinions about today’s tensions say about tomorrow? We plot several possible futures, from using screens for work or pleasure to the trade-offs we make for content or privacy.

  04.28.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  04.28.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.

  04.28.26
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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  04.28.26
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  Brands Publication

  Super Bowl LX Yes, Bueno!

  Embracing the illogical to become a true Misfit

  04.27.26
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  Society Survey

  Global Affairs: Key insights, data and solutions

  Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals

  04.27.26
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  Polling Survey

  The issue that defined 2024 is becoming a toss-up

  Below are five charts on how Democrats pulled even on the economy and what it means for Trump and the Republican Party heading into the midterms

  04.24.26
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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Americans adjust driving habits as nearly all report seeing increased gas prices

  04.24.26