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Consumer Behavior Survey

Younger Americans care more about brand, but not all categories are made the same

Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker

06.08.26

Consumer Behavior Survey

Amidst economic concern, U.S. consumers reshape food shopping habits

06.08.26

Consumer Behavior Survey

There’s no consensus on Americans’ use of AI at work

06.08.26

Consumer Behavior Survey

When pressed for cash, Americans cut back, postpone and trade down

06.08.26

Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

06.08.26

Insights 06.04.26

Ipsos Top Topics

What the Future

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Society Survey

CX Global Insights 2026: Unlock the Future of Customer Experience

Get the most comprehensive benchmark study on the market. Transform data into effective CX improvement and increase your Return on CX Investment (ROCXI).

06.08.26
Society Survey

Artificial Intelligence: Key insights, data and tables

Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

06.08.26
Society Survey

The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals

06.08.26
Polling Survey

Reuters/Ipsos June 2026 Poll

Findings of a new Reuters/Ipsos poll conducted June 3-8

06.08.26
Society Survey

Food and beverage: Essential data and insights

From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

06.08.26
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Politics Survey

Latest U.S. opinion polls

What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

06.08.26
Polling Survey

Comparing U.S. and global attitudes toward AI

Five charts on how Americans feel about the current and future impact of AI on society, and how Americans’ views on the technology stack up against the rest of the world

06.05.26
Artificial Intelligence (AI) Publication

How Google and Ipsos are closing the AI gap in the workplace

To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.

06.05.26
AI Survey

Teachers concerned about the impact of AI on students’ critical thinking

A new NPR/Ipsos poll also finds that teachers view AI as different than previous technological changes

06.05.26
Consumer Behavior Survey

Ipsos Consumer Tracker

Majority of Americans report cutting back on non-essential spending when costs go up

06.05.26
Insights Publication

Ipsos Data Drops 2026

In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.

06.04.26

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