Insights Hub

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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  06.08.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  06.08.26
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  Polling Survey

  Comparing U.S. and global attitudes toward AI

  Five charts on how Americans feel about the current and future impact of AI on society, and how Americans’ views on the technology stack up against the rest of the world

  06.05.26
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  Artificial Intelligence (AI) Publication

  How Google and Ipsos are closing the AI gap in the workplace

  To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.

  06.05.26
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  AI Survey

  Teachers concerned about the impact of AI on students’ critical thinking

  A new NPR/Ipsos poll also finds that teachers view AI as different than previous technological changes

  06.05.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Majority of Americans report cutting back on non-essential spending when costs go up

  06.05.26
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  Insights Publication

  Ipsos Data Drops 2026

  In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.

  06.04.26
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  Society Survey

  Ipsos Data Drops: How younger generations view America at 250

  Explore fresh generational data about the challenges faced by those starting out in today’s economic landscape, and how brands and institutions can help younger adults live prosperous and happy lives.

  06.03.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  06.03.26
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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  06.03.26
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  Consumer Behavior Events replay

  [WEBINAR] Cracking the Nutritional Supplement Market

  Watch our on-demand data-driven webinar where we unpack the future of nutritional supplements.

  06.02.26