EFFIE USA Awards Gala

This session is co-hosted by Ipsos, Alchemy-Rx, and Market Logic. Join us to hear Gonzalve Bich, CEO of BIC, moderate an invigorating discussion on the strategic imperative of innovation in a saturated, high-pressure market.

Join us for one of our best and most comprehensive 'State-of-the Nation' updates. 

Over the last century, the global consumer marketplace powered remarkable growth for American brands — but to succeed in the next century, leaders will need a new understanding of purchase intention and trust.