ESOMAR Congress 2025

Please join us at the ESOMAR Congress this year to hear more about the rapidly evolving relationship between human minds and intelligent machines. On September 30th, hear Ipsos' Manuel Garcia-Garcia share highlights from his forthcoming book, Smarter Together: The Psychology of How We Think, Feel, and Decide with AI.

In a world increasingly shaped by artificial intelligence, from recommendation engines and chatbots to self-driving cars and creative collaborators, this book reveals how AI systems reflect, reshape, and sometimes challenge the way we think, feel, and make decisions.

Drawing on cutting-edge research from psychology, neuroscience, and machine learning, Smarter Together bridges the gap between human behavior and algorithmic design. It examines how AI mirrors our cognitive processes, simulates our emotions, and learns to predict our choices, all while exposing the complexities and contradictions within our own psychology. Through compelling stories and grounded theory, the book unpacks key domains of interaction, from trust and emotion to creativity and prediction, offering a nuanced account of how we coexist with, and are shaped by, intelligent systems.

As the narrative moves from lab findings to real-world implications, it considers the ethics of design, the role of cultural context, and the future of AI in work, education, and everyday life. Whether you're building the next generation of technology or simply navigating it, Smarter Together offers a powerful lens on what it means to be human in the age of AI, and how, at our best, we can become more intelligent together.

Speakers:

• Manuel Garcia-Garcia is the Global Science Lead at Ipsos, where he integrates AI and psychology to deliver transformative insights through innovative research and education. A renowned speaker, educator, and author, his work connects science to practical application, establishing him as a prominent voice in the realm of psychology and AI. He holds a PhD in Cognitive Neuroscience.

For more event details, please click the ESOMAR website.