ESOMAR Trends Horizon

Please join us to hear more about advances using AI moderator bots in qualitative research. During our session on November 6 – Technology or Psychology: Who holds the secret to building a better moderator bot? – we will share the highlights from a self-funded study investing whether technological advances or human psychology best enhance AI moderator bots in qualitative research. As AI moderators enter the world of qualitative research, Ipsos tested whether tech-driven precision or psychology-informed empathy creates better participant experiences. This session compares three approaches: two AI bots and a human moderator, to uncover what truly builds trust, comfort, and quality responses.

Speakers:

Jim Legg, Global Head of Operations, Ipsos, US
Manuel Garcia-Garcia, PhD, Global Science Lead, Ipsos, US
Ajay Bangia, Global Qualitative Leader, Ipsos, Malaysia

While not speaking at the conference, Ipsos' Betsy Georgiton was also a co-author of this paper.

For more event details, please click here.