Ipsos is excited to be taking part in this year's DESIGN THINKING Conference and Awards Gala. Don't miss hearing Ipsos UX experts discuss key design principles we’ve synthesized from immersive, Web3 experiences to support designers and technologists as they create appropriate solutions for new platforms and leverage this emerging technology to delight their users.

Recent advancements in extended reality, Web3 and AI technologies have catalyzed a paradigm shift by delivering a new category of experiences both consumer and B2B audiences can interact with and leverage. The possibilities enabled by these technologies open the door to novel and immersive experiences that can thrill and delight users, yet may also introduce gimmicky, scary or deeply unpleasant experiences if designed poorly. Our presentation, Shaping a more thoughtful virtual future: design thinking for immersive experiences, will help you leverage design research thereby developing more thoughtful and impactful experiences in this emerging technology ecosystem.  

Want to hear more about User Experience research – stop by the Ipsos booth while at #DesignThinking2022. At Ipsos, we place users at the heart of decision-making. The process we use has been refined over decades and is founded on the principles of industrial design, applied psychology, human-computer interaction, human factors, and ergonomics. That’s why our UX/HF research services are elevated through the integration of other Ipsos solutions, such as CX, Behavioral Science, Neuroscience and Innovation. Our passionately curious research professionals, analysts and designers have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees.

For more event details, please visit the conference website.

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Speakers :

  • Katelyn Faulks Hall, Research Director

  • Pip Mothersill, PhD, Research Director, Ipsos

  • Matt Hemeyer, SVP UX, Ipsos

Customer Experience