What do you get when you cross fin tech, social media, and retail? You guessed it: Social Commerce. This year tens of millions of Americans swarmed TikTok and other social media platforms to find their Amazon Prime Day deals. YouTube and Shopify just partnered to provide a frictionless shopping experience so creators can directly link products across channels… even livestream. Shopping and fulfillment now also ‘go down in the DMs’ with Instagram’s new feature that allows order placement and tracking via direct messaging. And countless brands are currently reimagining the customer journey including immersive Metaverse experiences.
Without a doubt, social commerce is transforming marketing and retail right before our eyes. Industries like fashion, beauty, food, travel, and fitness are poised to experience record growth and questions are emerging as quickly as we uncover solutions. How should we think about omnichannel customer journeys, equitable access, algorithmic bias, and supporting all small businesses (including those that are women and minority owned) as social commerce unlocks an unprecedented amount of opportunity?
Join Ipsos’ Janelle James for a dynamic conversation on innovation, inclusion, and insights in social commerce. Janelle will be joined by guest panelists who are shaping, designing, influencing, and delivering the future of commerce:
- Eva Wang, Firework. Head of Commerce & Partnerships
Global executive and former Amex veteran who's building live commerce experiences for the next generation of consumers.
- Irene Walker, Meta, Director of Business Equity Partnerships and Programs
Program architect of Meta Elevate who’s secured high profile partnerships with Ciara and other influencers.
- Katharine Norwood, Google, Head of UX Insights & Strategy
Google Commerce design researcher and strategist leveraging cultural anthropology and systems thinking to build human-centered commerce solutions.
- Claire Sulmers, Fashion Bomb Daily, Founder & CEO
Fashion Journalist turned Social Media Expert who created a direct-to-consumer fashion brand with millions of followers.