User experience research is becoming increasingly important as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses.
That’s why Ipsos is proud to be a sponsor of the 2022 UX360 Summit which will cater to this trend and offer a unique platform for UX specialists around the world. UX360 will showcase the latest UX and design research - from planning and conducting, to analysis and the implementation of UX insights. This exciting conference includes presentations from top UX researchers from the world’s largest brands, including a dynamic discussion featuring Google and Ipsos:
Global inclusivity at the center of UX design
Google Local Insights UXR, Chris Golias, and Ipsos UX SVP, Yana Beranek, will discuss how organizations can put global inclusivity at the forefront of their UX research and design, while addressing how to research underserved populations around the globe to drive better UX and accurate representation of ethnicity, race and socio-economic strata across populations we serve. The tough questions we’ll answer:
- Why do we need to rethink who we talk to in UX research globally?
- How does ethnicity, linguistics and socioeconomic status impact who we should talk to?
- How do we shift strategies for recruiting and research execution to help to reach underrepresented groups?
- How might you start these conversations within your own organization?
For more event and registration details, please visit the UX360 website.
Yana Beranek, Senior Vice President, UX, Ipsos Insight, USA