FQ Lounge @ ANA Masters of Marketing

Marketing isn't just about what we sell. It's about the culture we shape. And the brands that win tomorrow are the ones that build community today. Join Ipsos in the FQ Lounge™ to go beyond the brief and into the heart of what matters.

All are welcome – click here for registration details.

From Brief to Brilliant: Reimagining the Creative Starting Point [3:45pm]

Everyone agrees creative briefs should be better, but what “better” means depends on who you ask. New Ipsos research uncovers where perspectives between Brand Marketers, Insights Leaders, and Agencies align and where they diverge, offering an opportunity to reimagine the briefing process. This candid session will share actionable ways to write briefs that inspire great creative, avoid re-briefs, and even tap AI to unlock new possibilities.

Panelists:

• Lisa Zielinski, Senior Vice President, Ipsos Creative Excellence (moderator)
• Lisa Sobilo, Vice President, Ipsos Creative Excellence
• Rajoielle Register, SVP, Regional Marketing Performance, North America, Stellantis
• Kristen Rumble, VP Brand Strategy and Creative, BODYARMOR & POWERADE
• Heather Pieske, Chief Creative Officer, SuperBloom House