Financial Security

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.

Bank of America explores the state of Gen Z Americans finances to understand this generation’s financial behaviors and challenges in their most recent study

In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.

The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.

A new Ipsos poll conducted on behalf of BMO finds women more likely than men to be concerned with inflation, cost of living

New Ipsos poll, on behalf of Wells Fargo, finds about half guess they could be a victim of online fraud in the future, yet most feel confident about the steps they’re taking to avoid that

Social data reveals what’s holding consumers back from embracing crypto

How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.

Both countries fall behind the average of the 20 countries/economies surveyed.