This month’s global consumer confidence Primary Index has risen to 50.9, up slightly from the score of 50.6 recorded in March. The Primary Index is a measure of consumer attitudes in 24 countries regarding the current and future state of local economies, personal finances, savings, and confidence to make large investments, as measured monthly by Ipsos.
Seven countries saw a significant increase in their Primary Index score, with Hungary (+7.2), Saudi Arabia (+4.6), Russia (+4.4), Israel (+3.7), Italy (+3.1), China (+2.6), and the US (+2.0) all seeing an increase of at least 1.5 points or more.
Whereas China (72.3), India (64.6), the US (63.6) and Sweden (62.8) continue to receive the highest marks among the 24 countries included in the index, Turkey ranks last (the only country with an index below 40) at 38.6.
Related to the Ipsos Consumer Confidence Index are three sub-indices: the Ipsos Jobs Index reflecting perceptions of job security, the Ipsos Expectations Index reflecting economic expectations, and the Ipsos Investment Index reflecting perceptions of the country’s investment climate.
April’s global Ipsos Jobs Index (58.8) has risen 1.3 points over the past three months and is up 3.2 points since this time last year. This month, Sweden (76.8) obtains the highest Job Index mark, outperforming both China (74.1) and the US (73.4). Consistent with previous findings dating back to January, Brazil (34.7) continues to record the lowest Jobs Index score among the 24 countries surveyed.
Hungary (61.9) experienced the largest Jobs Index gain over the last three months with an increase of 7.0 points. Sweden (76.8, +5.8 points) and China (74.1, +4.3 points) also see a relatively significant uptick in Job Index scores. On the other hand, both Poland (60.7) and France (55.2) saw Job Index score declines of more than 4 points.
The global Expectations Index score currently stands at 60.0, up 1.0 point over the last three months. China (73.5) and India (70.1) report the highest Expectations scores, while Turkey (45.4) reports lowest.
Eleven countries saw a significant increase of at least 1.5 points including Hungary (+8.7), Italy (+4.9), Saudi Arabia (+3.9), Spain (+3.9), Russia (+3.7), Brazil (+2.3), Argentina (+2.1), Israel (+2.0), Sweden (+1.9) Australia (+1.8), and Great Britain (+1.5). Conversely, only three countries recorded decreases of 1.5 points or more, with Poland (-5.0) experiencing the largest drop.
April’s global Investment Index (44.3) remains nearly unchanged with a three-month decrease 0.6 points. Nine countries saw gains of 1.5 points or more with Russia (+7.1), Saudi Arabia (+6.4), and Hungary (+5.3) displaying the most impressive increases in score. A total of twelve countries dropped in this month’s Index, with Mexico reporting the most significant decrease, down 7.7 points (42.2). China (71.1), India (66.2), the US (57.6) and Sweden (56.4) are the highest scoring countries. Japan (28.2), Turkey (31.7), Italy (32.2) and France (32.3) report the lowest Investment Index scores, falling below the threshold of 35.
These findings are based on a rolling average of data from Thomson Reuters/Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 countries via Ipsos’ Global @dvisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-64 in the United States of America, Canada, and Israel, and age 16-64 in all 21 other countries each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.
Data collected each month are weighted so that each country’s sample composition best reflects the demographic profile of the adult population according to the country’s most recent census data. Data collected each month are also weighted to give each country an equal weight in the total “global” sample. Online surveys can be taken as representative of the general working age population in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and the United States. Online samples in Brazil, China, India, Israel, Mexico, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.
[WEBINAR] 1 Bloody Shakespeare Play
Join Ipsos’ Elissa Moses for an ARF Webcast featuring the results of a study Ipsos conducted on behalf of the Royal Shakespeare Company exploring the emotional responses to a production of Titus Andronicus – which is known as Shakespeare’s goriest play – in different contexts: live in a theatre, streamed cinema, or a filmed VR experience.