Consumer Behavior

Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker

Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker

The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker

More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

Seven in ten Americans feel they can get better discounts online than in-store

A new Ipsos poll also finds that half of Americans are likely to avoid booking trips by plane in the next six months

Half of Americans (51%) feel modern phones are becoming too wide to grip securely, according to new polling from the Ipsos Consumer Tracker

More Americans (69%) now say they're buying more private-label products these days, up from 59% in August, according to the Ipsos Consumer Tracker