Consumer Behavior

One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker

For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker

Three in ten Americans say they are seeing lower prices compared to earlier this year, up from just one in four in April, according to the Ipsos Consumer Tracker.

There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

Join us as we discuss the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.

Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.

Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.

There's been a a 15-point jump in the number of Americans who say they are satisfied with their commutes, according to new data from the Ipsos Consumer Tracker.