Consumer Behavior

Most Americans trust food inspections less
Consumer Behavior Survey

Most Americans trust food inspections less

More than half of Americans say they trust food inspectors less in the wake of food recalls that have happened since this summer (54%), with Republicans most likely to say their trust has dropped, according to new polling from the Ipsos Consumer Tracker
Fewer think having armed federal agents in their community make them feel safer
Consumer Behavior Survey

Fewer think having armed federal agents in their community make them feel safer

Americans are more likely to say they feel less safe than more safe about having armed federal agents in their communities, according to new data from the Ipsos Consumer Tracker
Most Americans now understand how tariffs work; More see the costs, fewer see the benefits
Consumer Behavior Survey

Most Americans now understand how tariffs work; More see the costs, fewer see the benefits

More Americans now understand how tariffs work, according to the Ipsos Consumer Tracker — and understanding is up 10 points from when we first asked in December 2024.
One in three Americans have talked to a chatbot instead of their doctor
Consumer Behavior Survey

One in three Americans have talked to a chatbot instead of their doctor

One in four Americans say they have experienced medical nihilism, including one in three younger Americans, according to new data from the Ipsos Consumer Tracker
Most younger Americans consider ‘cost per wear’ as a metric for apparel purchases
Consumer Behavior Survey

Most younger Americans consider ‘cost per wear’ as a metric for apparel purchases

More than eight in ten people reject the idea that expensive clothes are necessarily better than less expensive ones, according to new data from the Ipsos Consumer Tracker
Ipsos Consumer Tracker
Consumer Behavior Survey

Ipsos Consumer Tracker

Tariffs' impact is being felt by more Americans than ever
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
The original 'Star Wars' films are the best, say American fans
Consumer Behavior Survey

The original 'Star Wars' films are the best, say American fans

The original "Star Wars" movies are the most popular among Americans, but younger adults also like the more recent films, according to the Ipsos Consumer Tracker
Water and energy usage are what worry us most about data centers
Consumer Behavior Survey

Water and energy usage are what worry us most about data centers

Two in three Americans are concerned about data center construction, according to new polling from the Ipsos Consumer Tracker
Americans are concerned about nearly every aspect of electronic privacy
Consumer Behavior Survey

Americans are concerned about nearly every aspect of electronic privacy

A majority of Americans are very or somewhat concerned about every kind of privacy we asked about, according to new polling from the Ipsos Consumer Tracker
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