Consumer Behavior

Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.

There's been a a 15-point jump in the number of Americans who say they are satisfied with their commutes, according to new data from the Ipsos Consumer Tracker.

Nearly all Americans (96%) think there are steps banks should be taking to help prevent scams and protect customers, according to new data from the Ipsos Consumer Tracker.

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

Strong majority open to purchasing private label brands

Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker

Half of Americans (48%) are now paying more attention to the per-unit cost versus the total cost of food items, according to the Ipsos Consumer Tracker

Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker

Only one in five people say their budget is flexible enough not to make cutbacks when prices increase due to rising fuel costs, according to new data from the Ipsos Consumer Tracker