Consumer Behavior

Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker

Half of Americans (48%) are now paying more attention to the per-unit cost versus the total cost of food items, according to the Ipsos Consumer Tracker

Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker

Only one in five people say their budget is flexible enough not to make cutbacks when prices increase due to rising fuel costs, according to new data from the Ipsos Consumer Tracker

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

Watch our on-demand data-driven webinar where we unpack the future of nutritional supplements.

Half of American workers say AI tools like ChatGPT are now being used at their work, up from 38% last year, according to the Ipsos Consumer Tracker

High gas prices don’t seem to be deflating Americans’ summer plans. In fact, the number of people who say they’re planning vacations by car or plane this summer are actually up across the board, according to new data from the Ipsos Consumer Tracker.

While few think hantavirus is a high threat, more think so than think COVID is a high threat, according to new data from the Ipsos Consumer Tracker