Consumer Behavior


AI data centers are unpopular with most Americans

A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker

If you trust AI recommendations generally, you trust them for most things

Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consume Tracker

A positive signal on the economy: More people have money left over after bills

Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year.

Seven years in, few see COVID as a threat

Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker

Americans are well aware of gas prices' rise

Two in three Americans say they are driving less as a result of rising gas prices, according to the Ipsos Consumer Tracker

Ipsos Consumer Tracker

Americans report increased spending pressures on gas and groceries in the past few months

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Polling Survey

The global ripple effect of the war in Iran

Five charts on how other countries are responding to the effects of the war and how the U.S.’ reputation has fared over the past year