Consumer Behavior

Join us to explore how AI shapes consumer thinking, behavior and decision-making, and how organizations can adapt their marketing and communications to meet consumer expectations.

Americans hold cautious views about robotaxis

Two in three (65%) have felt stressed in the last month and more than four in five (83%) say the world is changing too fast, according to new polling from the Ipsos Consumer Tracker

Workers are just as likely to expect negative outcomes as positive ones if AI makes them more productive, according to new data from the Ipsos Consumer Tracker

People want humans working with AI for critical thinking, understanding situations, ethics and judgment, according to new polling from the Ipsos Consumer Tracker

What people care about in the economy: inflation rates, gas prices and interest rates, according to the Ipsos Consumer Tracker

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch closely, like GDP and employment rates. Here's what that means.

More than half of Americans say they trust food inspectors less in the wake of food recalls that have happened since this summer (54%), with Republicans most likely to say their trust has dropped, according to new polling from the Ipsos Consumer Tracker

Americans are more likely to say they feel less safe than more safe about having armed federal agents in their communities, according to new data from the Ipsos Consumer Tracker