Going all in with AI? Here’s how to keep the customer at the center

Ipsos’ customer experience experts share four key areas to focus on when developing AI tools: Fairness, Accountability, Security, and Transparency.

The author(s)

  • Sarah Logman
    SVP Experience Analytics and Innovation, US, Customer Experience
  • Maura Howley
    Senior Vice President, U.S. Customer Experience
  • Christine Dworkin
    Vice President, U.S. Customer Experience

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