His Airness Still Reigns Supreme

Culture

2 June 2016

Trends & Prospective

Washington, DC --Michael Jordan still America's favorite player

Nearly one half of Americans (48%) say that they a fan of professional basketball
Over half of self-reported fans of the NBA see Jordan as the greatest NBA player of all time (54%)
Just under one half of Americans (46%) believe that Michael Jordan is the greatest NBA player of all time
This number is higher amongst those aged 18-34 (53%) who were young during his 1990s streak with the Chicago Bulls
Among 18-34 year olds, LeBron James is the next most popular player
Among NBA fans, the greatest NBA team of all time are the 1995-1996 Chicago Bulls (48%)
Americans (41%) say that the 1995-1996 Chicago Bulls team were the greatest team of all time
Not unsurprisingly, respondents in the western United States look more favorably on the 2014-2015 Golden State Warriors, while respondents in the Northeast are the most likely to select the 1985-1986 Boston Celtics

The tables are available for download on the right side of the page.

For more information on this news release please contact:

Chris Jackson Vice President Ipsos Public Affairs 202.420.2011 [email protected]

These are findings from an Ipsos poll conducted May 25 -26, 2016. For the survey, a sample of 1,006 U.S. adults age 18 and over was interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents.

The data were weighted to the U.S. current population data by gender, age, region and household income based on Census data. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding.

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Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,785.3 million ($1,981 million) in 2015.