ICOMIA Congress: Future of Recreational Boating

Join Ipsos for insights exploring the Future of Recreational Boating: Strategic Insights Shaping the North American Market.

Commissioned by a coalition of marketing leaders representing the North American boating industry, Discover Boating and National Marine Manufacturers Association partnered with Ipsos to develop a deeper understanding of the evolving dynamics shaping recreational boating across the region. The initiative was designed to provide a clear view of the current market landscape, identify the trends most likely to influence the future of boating participation, and outline strategic opportunities for the industry to both retain existing boaters and expand engagement among the next generation of enthusiasts.

To support these objectives, Ipsos executed a comprehensive research program that combined qualitative interviews with industry leaders and quantitative research among current and prospective boat owners. The result, which you will hear more about, is a robust, data-driven foundation that illuminates consumer behaviors, motivations, and the most promising pathways for sustainable growth across the recreational boating industry.

Speakers:

• Jennifer Bender, Associate Partner, Head of Trends and Foresight, Ipsos Strategy3
• Stephanie Don, Vice President, Market Strategy & Understanding, Ipsos

Click here for registration details.

The International Council of Marine Industry Associations (ICOMIA) and the International Federation of Boat Show Organisers (IFBSO) is bringing the global recreational marine industry together in Washington, D.C. Hosted by the National Marine Manufacturers Association (NMMA), the Congress will provide an opportunity for marine industry associations, boat show organizers and industry leaders from around the world to meet, collaborate and discuss the future of recreational boating. See you there!