Ipsos Makes Two Strategic Acquisitions In North America
Descarie & complices was founded in 1994 by Francois Descarie, company president and majority shareholder. The company, which will operate as Ipsos Descarie, has a leading position and a solid reputation within the Quebec francophone market, particularly among advertising agencies. It has 25 full-time employees and offers both quantitative and qualitative research services. The company generated revenues of $3.6 million CDN in 2004.
Ipsos Descarie will primarily serve client needs in the Quebec market, and further strengthens the company's position as Canada's market intelligence leader and the country's best-known research brand. Ipsos is represented in Canada by Ipsos ASI (advertising research) and Ipsos Reid (customer loyalty, marketing and public affairs research).
Shifrin Research Inc. was founded in 1983 and has 21 full-time employees who serve top US companies and multinationals in the consumer products and consumer services sectors. The New York City based firm specializes in strategic consultation, market research design, implementation and control, providing strong marketing-oriented analytics. It had revenues of $8.6 million USD in 2004.
The purchase of Shifrin Research Inc. is part of the Ipsos niche acquisition strategy of assembling companies with complementary geographic and professional profiles that share the same vision and approach to market research. The new company will be known as Ipsos Shifrin and will continue to be based in Manhattan. It joins the following Ipsos companies in the U.S.: Ipsos ASI (advertising research), Ipsos Insight (marketing research), Ipsos Loyalty (customer satisfaction research), Ipsos Novaction & Vantis (forecasting, modeling and consulting) and Ipsos Public Affairs (public affairs and public opinion research).
For more information on this press release, please contact: Dan Maceluch VP, Marketing & Communications Ipsos North America 604.893.1635
About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.
To learn more, visit: www.ipsos.com
Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP
