Ipsos/RBC Consumer Outlook Index: December 2014

Washington, DC - December's RBC Consumer Outlook Index shifts slightly upward this month, functionally erasing the small loss observed in last month's COI. The rally is broadly indicated across all sub-indices, with the exception of the Jobs Index. The December COI marks the strongest consumer (barely beating October) confidence score observed for all of 2014, ending the year on an up note.

The overall RBC Consumer Outlook Index shows overall confidence at 53.3, up a point and a half from November's score.

• The RBC Jobs Index is the only index to experience a drop, slightly down to a score of 61.2, just over a half point loss from last month. This is the second consecutive month of declines on the Jobs Index.
• The RBC Investment Index is up to its highest point this year, 46.7, jumping nearly two and half points from November's score of 44.3.
• The RBC Current Conditions Index climbs two points from last month's score. This is also the index's highest point this year.
• The RBC Expectations Index displays a two point increase from last month's score, bringing the index to its highest point this year.
• The RBC Inflation Index is up slightly this month, after a sharp decrease last month. Despite this increase, inflation pressures remain relatively low.

These are findings of an Ipsos online poll conducted November 24-26, 2014. For this survey, a national sample of 1,005 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release please contact:

Chris Jackson Research Director Ipsos Public Affairs 202.420.2011 [email protected]

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