Know the New America: Growth Audiences

The 2024 election and America’s new reality has reshaped the terrain for citizens and businesses around the world. In this new environment, restoring trust is critical, Americans are not binary in their opinions, and authenticity and words matter more than ever. While its underlying values still resonate with most Americans and its core concepts remain in business mission and vision statements, no word or term has been more polarized or more damaged in today’s America than DEI. Yet including growth audiences, those underserved and underrepresented high growth populations, is often key to unlocking innovation and crucial for making more effective strategic decisions in a rapidly changing social and economic landscape.

Revisit our dynamic conversation with leaders in corporate reputation, marketing, and social impact sharing insights on bringing more expansive understanding in the workplace and the marketplace today. Moderated by Ipsos’ Janelle James, we explore what trends are critical to understand during this time of disruption; what communication, access, empathy, and impact mean in 2025; and how marketing and social sustainability is evolving to meet the moment. 

Speakers

• Tuyet Duong, Chief Policy & Government Affairs Officer, National Asian Pacific American Women’s Forum
• Susette Brooks, Director of Inclusive Marketing, Penguin Random House
• Jennifer Acerra, former VP of Customer Insights, Analytics & Strategy, Walmart
• Jason McGrath, EVP, Head of Ipsos Corporate Reputation

Want more cultural insights? To revisit our Innovation, Inclusion & Insights webinar series, please click here.