Recent advancements in extended reality, Web3 and AI technologies have catalyzed a paradigm shift by delivering a new category of experiences both consumer and B2B audiences can interact with and leverage. The possibilities enabled by these technologies open the door to novel and immersive experiences that can thrill and delight users, yet may also introduce gimmicky, scary or deeply unpleasant experiences if designed poorly. This presentation will help you leverage design research thereby developing more thoughtful and impactful experiences in this emerging technology ecosystem.
At Ipsos, we place users at the heart of decision-making. The process we use has been refined over decades and is founded on the principles of industrial design, applied psychology, human-computer interaction, human factors, and ergonomics. That’s why our UX/HF research services are elevated through the integration of other Ipsos solutions, such as CX, Behavioral Science, Neuroscience and Innovation. Our passionately curious research professionals, analysts and designers have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees.
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- Katelyn Faulks, Research Director
- Pip Mothersill, PhD, Research Director, Ipsos
- Matt Hemeyer, Senior Vice President, UX, Ipsos