During the pandemic, Ipsos research indicated consumers were spending more at grocery stores, with 4 out of 10 spending $200 or more per month. However, as the pandemic subsides, nearly half (49%) expect to decrease their current grocery store spend for meals. For households with children, the impact is even more pronounced, as 60% will spend less.
So the question is: what will influence consumers to continue to spend their meal dollars with their grocery store in a post-pandemic world?
Along with continuing investment in curbside and delivery, other top priorities emerge. Nearly 20% of consumers cited these three things as top two influencers in maintaining their spend with their grocers, and current industry performance in these areas leaves plenty of opportunity to improve:
- Offer more robust and appealing “heat and eat” options
- Offer an array of simple foods that are quick and convenient
- Offer meal preparation kits
Download our latest paper for detailed insights on how grocery retailers can blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend, and what marketers can do to differentiate your brand for the long term?