Grocers Face Renewed Competitive Challenge as Consumers Return to Old Habits

Discover tips for grocery retailers to blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend.

The author(s)

  • Jaime Tarud Director, Channel Performance
  • Mike J Murphy Vice President, US, Channel Performance
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During the pandemic, Ipsos research indicated consumers were spending more at grocery stores, with 4 out of 10 spending $200 or more per month. However, as the pandemic subsides, nearly half (49%) expect to decrease their current grocery store spend for meals. For households with children, the impact is even more pronounced, as 60% will spend less.

So the question is: what will influence consumers to continue to spend their meal dollars with their grocery store in a post-pandemic world?

Along with continuing investment in curbside and delivery, other top priorities emerge. Nearly 20% of consumers cited these three things as top two influencers in main­taining their spend with their grocers, and current industry performance in these areas leaves plenty of opportunity to improve:

  1. Offer more robust and appealing “heat and eat” options
  2. Offer an array of simple foods that are quick and convenient
  3. Offer meal preparation kits

Download our latest paper for detailed insights on how grocery retailers can blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend, and what marketers can do to differentiate your brand for the long term?

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The author(s)

  • Jaime Tarud Director, Channel Performance
  • Mike J Murphy Vice President, US, Channel Performance

Customer Experience