Take Mystery Shop Results to the Next Level

Need help activating your mystery shopping insights? Start with these key components…

The author(s)

  • Mike J Murphy Vice President, US, Channel Performance
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While there is usually talk of making mystery shopping research results “actionable,” this is often a vaguely defined concept. This “last mile” of turning performance execution data into a better experience for customers and improved business results for the company is what can easily trip up organizations.

The good news is that there is a process that can be undertaken for companies to ensure they are maximizing their mystery shopping ROI and yes, activating results. The key components of this process are:

  • Survey customers
  • Conduct ‘activation workshops’
  • Galvanize excitement
  • Provide tools
  • Give access
  • Conduct regular business reviews
  • Invest in a dedicated activation lead

Download our paper for detailed insights into each component.

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The author(s)

  • Mike J Murphy Vice President, US, Channel Performance

Customer Experience