While there is usually talk of making mystery shopping research results “actionable,” this is often a vaguely defined concept. This “last mile” of turning performance execution data into a better experience for customers and improved business results for the company is what can easily trip up organizations.
The good news is that there is a process that can be undertaken for companies to ensure they are maximizing their mystery shopping ROI and yes, activating results. The key components of this process are:
- Survey customers
- Conduct ‘activation workshops’
- Galvanize excitement
- Provide tools
- Give access
- Conduct regular business reviews
- Invest in a dedicated activation lead
Download our paper for detailed insights into each component.