Personal development speaker and author Dan Millman holds that, as people, we ‘discover our character through decisions under pressure.’ The same rings true for organizations. Since the COVID-19 outbreak, businesses that have responded with empathy and thoughtfulness will stand to benefit in the long run.
At Ipsos, we know that nurturing relationships in times of crisis is critical. There is no doubt that customers will remember brands that support them during these challenging times, leading to stronger and more meaningful relationships.
Download our latest paper as we explore the six factors of customer experience. These CX Forces which are relevant across every industry and customer touchpoint, enables organizations to transcend the transactional and functional to create experiences that drive long-term positive memories and true competitive advantage.