The Human Experience of Living Through a Pandemic

View our on demand webinar exploring learnings gleaned from our online communities, combined with a behavioral science context.

The author(s)

  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
  • Menaka Gopinath President, NA, Ipsos SMX-Communities
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Today, more than ever, understanding the texture of the human experience is critical to gaining a meaningful understanding of how shifting behaviors in a crisis will have a longer term impact on society and the role of brands within it.

View our on demand webinar to hear synthesized learnings we’ve gained from a combination of unprompted social conversations and in-depth qualitative exploration in our U.S. syndicated online community. We focus on what we’ve observed about how people are adapting to the “new normal” highlighting evolving routines, behaviors and habits including key observations via a Behavioral Science lens. Then discuss what this all might mean for the future and what we can anticipate in relation to long-term behavioral shifts.

The author(s)

  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
  • Menaka Gopinath President, NA, Ipsos SMX-Communities

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