Move Over Millennials

Is your brand Gen Z ready? Our panel of teens share what’s important to them, and why.

Move Over Millennials

The author(s)

  • Kristy Click Client Officer
  • Janet Oak SVP Deputy Head of Media Development & Millennials, Teens, Kids and Family Center of Excellence
  • Andrea Greaves Qualitative Specialist
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Move over millennials! The next generation has arrived, and these socially and politically conscious citizens born after 1996 are changing everything.

Marketers know they’re important, but find them hard to pin down. They can’t even agree on a name, whether it’s Gen Z, iGen, or post-millennials. View our on demand webinar featuring Ipsos experts who will offer perspective on what brands should be preparing for today.

Joining us live in-studio were a group of Gen Zers from our panel, who answered questions live, providing an engaging and interactive exploration of what matters to them.

The author(s)

  • Kristy Click Client Officer
  • Janet Oak SVP Deputy Head of Media Development & Millennials, Teens, Kids and Family Center of Excellence
  • Andrea Greaves Qualitative Specialist

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