Americans see a bright summer ahead

Our latest Thought Starter checks to see by how much our travel plans expect to heat up this summer.

The author(s)

  • Chris Deeney Senior Vice President, U.S. Ipsos Observer
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According to a recent Ipsos U.S. Omnibus survey, 47% of Americans plan to go away on vacation this summer. Millennials are even more likely to have travel planned.

And while not everyone is planning a getaway, Americans are definitely planning to say active visiting with family/friends (65%), day trips (48%), and going to the beach/lake (44%) rounding out the top 3. Download our detailed Thought Starter for more insights into what Americans expect to do this summer. This valuable information allows marketers and manufacturers to identify new ways to optimize product packaging, messaging, or identify growth with potential product extensions.

The author(s)

  • Chris Deeney Senior Vice President, U.S. Ipsos Observer

Society