According to a recent Ipsos U.S. Omnibus survey, 47% of Americans plan to go away on vacation this summer. Millennials are even more likely to have travel planned.
And while not everyone is planning a getaway, Americans are definitely planning to say active visiting with family/friends (65%), day trips (48%), and going to the beach/lake (44%) rounding out the top 3. Download our detailed Thought Starter for more insights into what Americans expect to do this summer. This valuable information allows marketers and manufacturers to identify new ways to optimize product packaging, messaging, or identify growth with potential product extensions.
Mavericks of Media Summit
From the proliferation of SVOD providers to using audio to supplement regular content, there are a lot of tools available to help you stand out among the noise. But what’s the right recipe? This Mavericks of Media summit will talk about the ideal content future and make you think about how to stay top of mind when it comes to viewer’s wants and needs.