Home Sweet Home: How COVID Reshaped Our Sense of Place

Our latest Thought Starter explores COVID’s impact on our housing situation and choices.

The author(s)

  • Chris Deeney Senior Vice President, U.S. Ipsos Observer
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Shelter in place didn’t mean “at your house” for some Americans. According to a recent Ipsos U.S. Omnibus survey, 11% of Americans stayed elsewhere for an extended period of time – such as a vacation rental, a second home, or with family or friends.

During the pandemic, almost one-fifth of Americans relocated/moved to a new home – and their reasons for doing so including financial drivers, to be close to family, accommodate pets, increase inside space, access to outdoor space and moving to a different state (based on their restrictions).

Download our detailed Thought Starter for insights into how Americans feel their homes met their needs during the pandemic. This valuable information allows marketers and manufacturers to identify new ways to optimize product packaging, messaging, or identify growth with potential product extensions.

The author(s)

  • Chris Deeney Senior Vice President, U.S. Ipsos Observer

Society