Shelter in place didn’t mean “at your house” for some Americans. According to a recent Ipsos U.S. Omnibus survey, 11% of Americans stayed elsewhere for an extended period of time – such as a vacation rental, a second home, or with family or friends.
During the pandemic, almost one-fifth of Americans relocated/moved to a new home – and their reasons for doing so including financial drivers, to be close to family, accommodate pets, increase inside space, access to outdoor space and moving to a different state (based on their restrictions).
Download our detailed Thought Starter for insights into how Americans feel their homes met their needs during the pandemic. This valuable information allows marketers and manufacturers to identify new ways to optimize product packaging, messaging, or identify growth with potential product extensions.
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.
[WEBINAR] Looking Ahead to the 2021 Holiday Shopping Season
Join us for a complimentary webinar featuring new research insights from our Ipsos U.S. syndicated online community to provide a glimpse into how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.