Ipsos Biosurveillance Atlas and Empirically Based Disruption Response

To remain agile in this rapidly changing environment, Ipsos, in partnership with VA through a Cooperative Research and Development Agreement (CRADA) created a tool that combines real-time data social media, newspaper and other digital public opinion streams with traditional gold-standard survey applying proprietary algorithms and deep knowledge of environments to make these data streams and outputs actionable. Our approach further relies on integrating insights from social media analytics, Internet of Things data, financial transaction and Human Movement data to assess both national and hyper-local social disruption associated with Covid-19, including local adaptation to health crisis, government countermeasures, and to identify health-related digital disinformation campaigns (“fake news”). These real-time data streams can be fully integrated with existing survey platforms, to create an omnichannel feedback tool. With the priority of creating better health outcomes for our Veterans and citizens, real-time knowledge of public perceptions and opinions can help inform VA on how to strategically communicate with patients, caregivers, and the nation.

Download our paper to read more about this partnership and how we’re addressing the information gaps.