When will the vaccine cure your industry?

Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviors, habits & values.

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael Vice President, Editorial Strategy, North America
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The vaccine likely will not be the economic cure-all everyone hopes for. It certainly won't solve everything at once, and its effects will take some time to ripple across industries.

Revisit our on demand webinar to hear a potential timeline of vaccine acceptance, based on the latest Ipsos research, and project out into 2021 what the impacts will be on consumer behaviors, habits and values. We examine public opinion about the vaccine, who is likely to take it and when, and what it might take to reach a critical mass of vaccinated population. Further, we project out what it might take to accelerate the process from the standpoint of encouraging adoption of the vaccine once it becomes widely available. 

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The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael Vice President, Editorial Strategy, North America

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