A New World Disorder: Provocations for Navigating a Polycrisis

A big thank you to the many clients who joined us in NYC to preview Ipsos’ landmark 2023 Global Trends survey results. Our Strategy3 team shared key findings and conducted an illuminating fireside chat with special guest David Rubin, CMO of the New York Times, highlighting the issues that should be on every policymaker and CMO’s mind.

The world isn’t in crisis. The world is in crises. Corporations, governments and people face challenges on multiple fronts. But each must also play a role in the solutions. Where does your brand, policy or organization fit in? What do your customers and constituents expect of you? And how are macro forces driving change in consumer attitudes and spending patterns? 

To understand global crises, you need a global perspective – and that’s exactly what we offered on December 7, by featuring insights from one of the most ambitious research projects in Ipsos’ history: Ipsos Global Trends. With more than 40,000 interviews in 50 markets around the world, this groundbreaking survey covers attitudes and opinions for more than 70% of the Earth’s population (and 87% of its GDP). 

Revisit highlights from the discussion to hear Ipsos experts together with David Rubin, Chief Marketing and Communications Officer, New York Times participate in an illuminating fireside chat about the issues that should be on every policymaker and CMO’s mind, including:

• inflation and consumer outlooks
• sustainability
• the tension between nationalism and globalization
• how consumer and citizen values are changing (and remaining the same)
• how companies can stay true to brand purpose in critical times.

And, stay tuned for the official release of Ipsos Global Trends more broadly in January!