Ipsos Update – January 2022

In this edition:

Predictions for 2022: Marking another year impacted by Covid-19, our 33-country survey finds more than half saying that 2021 was a bad year for them and their family. But there is greater hope for the year ahead.

Inflation: Our 30-country study finds six in 10 on average noticing higher prices for many products and services recently, while four in 10 expect their household spending to further increase into the start of the new year.

Covid-19 and the Workplace: We find widespread support for vaccine and mask mandates around the world, with many employees saying they would feel uncomfortable going to their place of work in the absence of such protective measures.

Climate Opinion Observatory: An Ipsos survey for EDF finds that while concern for the environment is rising in the rankings, other pressing concerns about everyday life such as the cost of living and coronavirus are often the priority.

A Panoramic View: We demonstrate how an understanding of consumers’ decision-making processes can help companies to see where their competition lies and where the branding opportunities are.

Up Close and Personal: Humanising the omnichannel experience means seamless customer journeys are just the start. Retailers must design or rethink their channel strategy based on a personal understanding of their customers.

Harnessing the Power of Data: The third instalment in our Future of Insights series explores the different approaches available to companies as they seek to create value through their data and analytics teams.

A Great British Recovery?: The latest edition of Understanding Society from Ipsos in the UK looks at what will shape the country’s recovery from the pandemic in a series of articles covering health, society, the economy, and the environment.

Also find short features on the social outlook in Latin America, the latest What Worries the World survey results, and – in case you missed it – our 2021 research review.