KnowledgePanel: An Omnibus Superhero

Discover more about the largest, broadest-based online probability-based research panel in the U.S.

Powered by Ipsos KnowledgePanel®, the KP Omnibus is the original, largest, and broadest-based online probability-based research panel in the U.S. The KP Omnibus is built from a representative sample of the U.S. current population, and with over 55,000 members, KP can survey hard to reach groups that are unreachable in other panels. Because of our unique recruitment process, the KP Omnibus is not susceptible to fraud and professional survey takers like many opt-in panels. The KP Omnibus has greater coverage, inclusion of Spanish speaking households, ability to target ailments and conditions and other low incidence targets for your future research work at affordable costs.

How can you benefit? View this on demand webinar to hear more about its features and benefits, and recent case studies.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US
  • Robert Torongo
    Senior Vice President, US, Public Affairs

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