Optimism Reigns in 2018, But Will it Continue?

In our latest Thought Starter, we reflect on 2018 and canvas American’s feelings about 2019.

According to the most recent Ipsos U.S. Omnibus survey, most (73%) Americans are encouraged about what the new year will bring. And many have exercise more, lose weight, or eat healthier as resolutions for a better 2019.

But 2018 is not over yet. How did sentiment for 2018 compare to 2017? And, will Americans feel confident enough to spend more during this holiday season? Read our Thought Starter for results from this survey.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

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