MAPOR 2026 Annual Conference

Navigating Shifting Challenges and Emerging Opportunities in Public Opinion Research

Ipsos is delighted to be taking part in this year’s conference, which will focus on how the field is evolving amid ongoing social, political, and methodological change. Join us to discover how researchers are adapting their approaches, innovating in response to new challenges, and identifying opportunities to strengthen the practice and impact of public opinion research. To join us at MAPOR, simply click here to register.

If you attended MAPOR 2025, you may have been a part of the panel discussion “Is Cash Still King? -- An Evolution of Visible Incentive Strategies for Survey Panel Recruitment.” The KnowledgePanel director shared results from visible cash incentive and Reward Choice card experiments for mail-mode recruiting. On November 13, Ipsos' Nick Bertoni and a new panel will take a refreshed look at this incentive approach!

UPDATE from MAPOR 2025: Is Cash Still King? -- An Evolution of Visible Incentive Strategies for Survey Panel Recruitment … Part 2

This year’s panel will discuss:

• Results from additional cash and card incentive experiments completed by the KnowledgePanel after last year’s MAPOR conference
• How one small design change started to move the needle to potentially make this both an economical and effective incentive solution
• Possibilities for using data points you never had before
• And you get an open forum to ask the panel how you could go beyond the dollar bill and utilize this approach to diversify your panel recruitment and data collection strategy using physical digital incentives.

Speakers:

• Nick Bertoni, Senior Vice President at Ipsos Public Affairs, KnowledgePanel Operations
• Jamie Eichenlaub, NPC, Senior Account Manager, Mail-Mode Survey Solutions
• Tim McKenzie, NeoCurrency Reward Choice & Gift Cards, Vice President, Business Development