What will an aging America mean for our future?

In our latest Thought Starter, we explore how Americans are dealing with the upcoming demographic shift when older adults are predicted to outnumber children.

According to the most recent Ipsos U.S. Omnibus survey, the majority of Americans (55%) are worried about aging, especially as it relates to senior care.

On the plus side however, senior citizens represent a dynamic emerging market with limitless business opportunities – and they know it! Is your business doing a good job catering to this group?

Read our Thought Starter for more results from this survey.

Download

The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

Related news

  • [WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability
    Consumers Events replay

    [WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • ASCO 2026
    Healthcare Event

    ASCO 2026

    Join Ipsos at the world's largest oncology conference where we’ll be attending - and presenting Global Oncology Monitor insights!
  • [WEBINAR] What the Future: Attention
    Media Events replay

    [WEBINAR] What the Future: Attention

    Hear about the emerging pushback against constant connectivity in favor of mindfulness and why building genuine brand communities might just be the antidote.