What will an aging America mean for our future?

In our latest Thought Starter, we explore how Americans are dealing with the upcoming demographic shift when older adults are predicted to outnumber children.

According to the most recent Ipsos U.S. Omnibus survey, the majority of Americans (55%) are worried about aging, especially as it relates to senior care.

On the plus side however, senior citizens represent a dynamic emerging market with limitless business opportunities – and they know it! Is your business doing a good job catering to this group?

Read our Thought Starter for more results from this survey.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

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