Kristopher Hull appointed as Executive Vice President, Ipsos North America’s Consumer Products Segment

New York, November 14, 2023 – Ipsos, one of the largest market research and polling companies globally, today announced that Kristopher Hull has been promoted to a new role as Executive Vice President and Senior Client Officer of Ipsos North America’s Consumer Products Segment.

A proven leader in consumer insights and marketing with 26 years of experience across multiple industries, Hull has distinguished himself at Ipsos as a trusted partner to top brands in CPG, electronics and dining. In his new role, Hull will continue to drive Ipsos’ strategic growth in this fast-moving and fast-growing sector.

“Kris has a true understanding of the business challenges in CPG,” said Nicholas Mercurio, Chief Client Officer, Ipsos North America. “His deep knowledge and experience in CPG—both client-side and agency-side—will be a tremendous help to our clients, who are all striving to grow in a very challenging environment.”

From fast-moving consumer goods to automotive, industrial, and B2B services, Hull has held senior roles in a range of industries over the course of his career. He started his career at P&G, before moving to Shell Lubricants, where he worked in U.S. and global insights and marketing roles. Later, Hull held client leadership and offer development roles at Kantar, where he pioneered the use of social media in brand tracking along with other agile solutions.

Since joining Ipsos as a Senior Client Officer in 2019, Hull has developed a number of key accounts by building strong relationships with senior clients and managing teams that deliver high client satisfaction.

“I could not be more excited to lead such a formidable consumer products client team,” Hull said.

“The CPG industry is on the cutting edge of innovation in the insights industry. Ipsos, as GRIT’s #1 most innovative supplier, is well-positioned to help leading brands solve their problems, make decisions with confidence, and gain market share in a dynamic consumer environment.”

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

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