Insights Hub

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  Foresight Survey

  Play

  Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?

  01.10.23
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  Foresight Publication

  What shifts in the ways we play will mean for players, fans and brands

  The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?

  01.10.23
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  Foresight Publication

  Why games will remain social even if we play apart

  Fun and games play an important part in our lives — but how will this change as technology evolves? Best Buy’s Jill Giefer considers how we’ll play and socialize in the future.

  01.10.23
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  Foresight Publication

  How we’ll compete (and watch) in digital play

  From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.

  01.10.23
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  Foresight Publication

  How traditional sports can thrive in a changing world

  Nina Johnson-Pitt, a senior strategy executive with Little League International, explains how youth sports leagues can stay fun and relevant for the next generation.

  01.10.23

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  What tabletop games need to win the parents of tomorrow

  Will board games need to adapt to win over the parents of tomorrow? Gamewright’s Jason Schneider discusses the future of tabletop gaming.

  01.10.23
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  Mystery Shopping Publication

  Keeping the dream relevant: Rethinking how to deliver the luxury experience

  What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

  01.09.23
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  Affluent Publication

  Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry

  As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
  
  

  01.07.23
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  Politics Survey

  What does the public expect out of 2023?

  At this reflective and forward-looking time of year, we are examining how attitudes shifted last year and how the public is feeling about entering the new year.

  01.06.23
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  Economy Survey

  Most Americans support banning noncompete agreements for workers

  Two in five Americans also say they are more likely to look for a new job should the FTC ban noncompete clauses

  01.06.23
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  Customer Experience Publication

  Luxury and convergent commerce

  Roundtable discussion hosted by Ipsos channel performance and customer experience.

  01.06.23