MMA CMO & CEO Summit

Against the backdrop of increasing technological complexity and innovation (aka AI everywhere), marketing likewise grows ever more complex and challenging. Meanwhile, the role of Chief Marketing Officer has expanded dramatically over the last decade, and CMOs everywhere are expected to own, produce, and prove growth. Making the right investments in growth has always been tough, and it’s only getting harder to be confident in those choices.

MMA’s CMO & CEO Summit brings together the best thinking and peer experience with a whole lot of proprietary science for you and your organization to learn how to not just survive, but thrive. This is the one time each year we reality check the latest insights, knowledge, and collective wisdom of the world’s best CMOs from the biggest brands, as well as the POVs of the CEOs and CROs of leading marketing and advertising technologies and platforms. All brought to you by MMA Global, whose only agenda is to support CMOs in achieving greater stature and gravitas and help our industry unite and prosper.

Among the topics you’ll hear more about is a Deep Dive session featuring Ipsos MMA’s Doug Brooks.

Where Are You on the Commercial Analytics and AI Maturity Curve?: Evolving Capabilities to Gain C-Suite Trust, Adoption, and Value Creation [July 21, 2025 | 1:45pm]

Marketing analytics has rapidly evolved into true commercial measurement, shifting C-suite expectations from occasional insights to always-on, embedded decision-making tools. Leaders must assess their organization’s maturity and build roadmaps for AI-driven optimization that delivers measurable revenue impact. 

During this session, Doug teams up with Jon Francis (GM) to explore GM’s transformation, along with transformation stories across industries connecting marketing, finance, operations, and agency partners through unified commercial measurement. This interactive discussion will feature real-world case studies, best practices, and industry benchmarks—covering AI use cases, marketing data strategies, and demystifying ad-tech for executives. 

For more event details, please click here.

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