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Consumer Behavior

Younger Americans care more about brand, but not all categories are made the same

  • 06.08.26

Consumer Behavior

Amidst economic concern, U.S. consumers reshape food shopping habits

  • 06.08.26

June

  • 12

    May 2025
    Consumer Behavior

    When it comes to buying products, price wins

    • 05.12.25
    Chart showing that 57 percent of Americans say they don’t really care about brands, they just buy things they need
  • 09

    May 2025
    Polling

    The anticipatory friction behind the vibe shift on Trump

    • 05.09.25
    The anticipatory friction behind the vibe shift on Trump
  • 08

    May 2025
    Society

    Ipsos week in review

    • 05.08.25
    Ipsos week in review
  • 05

    May 2025
    Society

    Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads

    • 05.05.25
    Ipsos data drops: American shoppers say they aren’t seeing relevant ads
  • 05

    May 2025
    Polling

    Americans support VA research for better Veteran care and medical advancements

    • 05.05.25
    Americans support VA research for better Veteran care and medical advancements
  • 02

    May 2025
    Polling

    How is Trump’s base feeling about Trump 2.0?

    • 05.02.25
    How is Trump’s base feeling about Trump 2.0?
  • 02

    May 2025
    Society

    CX Global Insights 2025: Unlocking the Future of Customer Experience

    • 05.02.25
    CX Global Insights 2025: Unlocking the Future of Customer Experience
  • 01

    May 2025
    Society

    Ipsos launches new panel focused on military veterans and their families

    • 05.01.25
    Ipsos launches new panel focused on military veterans and their families
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