The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Americans Want more Responsibility from Developing Nations in Assisting their Own, but Drastically Overstate American Foreign Aid.
Updates to Brand Graph Digital and Live|Test Aim for Better Digital Advertising Research Solutions
Paul Wallace Joins Ipsos MediaCT's U.S. Team as Vice President
Duke-Ipsos Research Center and Think Tank Announce GSK as Their Ninth Board Member
