Market Research

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

The VIBE Conference — Visionary Insights, Bridging Experiences — is a groundbreaking event dedicated to empowering and advancing professionals in the market research and insights industry.

Last fall, PhD students worldwide submitted interdisciplinary dissertation proposals to the annual competition co-sponsored by the Fox School’s Department of Marketing Center for Applied Research in Decision Making (CARD) and Ipsos.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Ipsos Strategy3 has been recognised for the fourth year in a row.

How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.

Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.

If you want to capture consumer attention, you need great packaging — and at Ipsos, we know what makes great packaging.